26 Jul Your business isn’t supposed to feel easy

Your business isn’t supposed to feel easy 

But it SHOULD feel deeply f*cking satisfying.

Let’s clear something up ok?

If you’ve been side-eyeing your business because it doesn’t feel “effortless” yet…

If you’re secretly wondering if you’re broken because you’re not sipping matcha on a beach in Bali working two hours a day or sipping champagne in bathtubs full of balloons while your Stripe explodes… 🤑 

🤦🏼‍♀️

Let me be the one to say it:

You’ve  been  sold  a  fantasy.

The kind peddled by coaches who conveniently leave out the five years of burnout, breakdowns, and belief-shattering pivots it took to get to that 7-figure-in-2-hours story.

Here’s my truth:

Building a business is hard.
It demands something from you.

Not just time and strategy—but identity shifts, boundary setting, nervous system capacity, and more resilience than you thought you had.

It’s blood, sweat, and “what the f*ck am I doing?”

It’s crying in the shower and then showing up like a bad b*tch anyway. 🤣

But you know what else it is?

Deeply satisfying.

Like bone-deep “this is what I’m meant to be doing” satisfying.

Even when it’s messy.
Even when it’s slow.
Even when you feel like burning it all down and getting a job at Aldi.

It doesn’t need to feel easy.
It just needs to feel worth it.

So let’s make a distinction:

 Business is not supposed to feel effortless.
 Business is supposed to feel aligned, purposeful, and f*cking powerful.

And if it doesn’t?

If you’re dragging yourself to your laptop, dreading the work, avoiding your own dreams…

Get a job.

Seriously.

There is no shame in choosing less discomfort if your business feels like constant misery.

I want to be real here. I don’t think everyone IS cut out to run a business.

I honestly think it takes an unusual type of person to have the delusion required to do it. And I mean that in the best possible way.

It’s no surprise to me that most of my business owner friends are neurodivergent: ADHD, autistic, dyslexic, and all other combinations. We’re literally wired differently.

But I’d say there IS shame in staying in any situation just to perform ambition you don’t even feel anymore.

TL;DR?

You’re not doing it wrong because it’s hard.

But if it’s only hard—and never fulfilling?
That’s your cue to shift something big.

Because the goal isn’t “easy.”
It’s meaningful.

And that’s a hell of a lot better than 2 hours a day and no joy.